How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies.
The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas.
Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.
THIS information packed book takes you through all the steps of home buying, with plenty of helpful tips and "what to watch out for" guidelines along the way. Jewel Star was a million dollar producer in the real estate market at a time when the economy was crashing. "Working in the trenches" as her broker called it, was what gave her insight into the need for new buyers to understand the process for successful home buying. Buying real estate is much different than buying a car. It's fraught with difficulties. The more knowledge you have the better your chance of closing the deal. If you have purchased a home before and are looking for a brush up, you are sure to find some tricks and tips you may have not known before. A section has been dedicated to working with a Realtor(r). Just as an accountant or an attorney, a Realtor(r) is a licensed professional. Understanding their roll will be to your advantage. There is nothing more satisfying than owning your own home and this book is the perfect guide for that to happen. COMING SOON is the BUYER'S KEY LIST workbook for using in conjunction with this book. You will be able to purchase it online as well
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