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How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies.
The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas.
Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.
This book is a look into the DIY part of my life, and so also doubles as an encyclopaedia of useful and not so useful things that will help every son of future generations to survive the credit crunch, the collapse of the banking system, the darkness of difficult times ahead, the .... Indeed, it is a reference book for all those who, like my dad was, are or are going to be poor middle class owners of homes. It shares a lifetime of experiences (mine and my dad's) with you and leaves you in no doubt as to how one should tackle life's little burdens, or how to avoid them in the first place. In the interests of being politically correct, the book may be bought and given as gifts by moms who have reason to believe that their daughters have an inclination towards DIY sort of things.
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