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How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies.
The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas.
Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.
How can adults in Early Years settings and primary schools fully embrace the diverse nature of family life of the children they are working with?
This essential text will help students and those already working with children to understand both theoretically and practically, what may constitute a 'family'. It explores how to build relationships with a child's family to ensure early years settings and schools are working in partnership with children's home environments, thereby supporting the best possible learning outcomes for children.
It will help the reader to develop their skills, knowledge and understanding of their professional practice in education, and chapter by chapter explores the challenges that may be experienced in working with the diverse nature of family life in the UK, including:
Understanding Family Diversity and Home-School Relations is engagingly practical, using case study examples throughout, and providing reflective activities to help the reader consider how to develop their practice in relation to the insights this book provides. It is a unique road-map to understanding pupils' backgrounds, attitudes and culture and will be essential reading for any student undertaking relevant Foundation and BA Degrees, including those in initial teacher training, taking post-graduate qualifications or as part of a practitioner's professional development.
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